Smurfit Kappa Launched Unique Sustainable Packaging Portfolio

SEATTLE (Scrap Monster): European packaging major Smurfit Kappa announced launch of a new range of sustainable packaging solutions for the health and beauty market. The company’s eHealth & Beauty portfolio comprises sustainable, tamper-proof paper-based packaging solutions for shipping vulnerable products.

The health and beauty e-commerce market in Europe was valued at €17.6 billion during the previous year and is rapidly expanding too. The overall worth of e-commerce retail market is estimated at around €17.6 billion, which offers significant opportunities for innovative packaging solutions.

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The company press release noted that the entire new portfolio meets the International Safe Transit Association (ISTA) standards, thus making it eligible to meet Amazon’s certification process. Furthermore, it addresses key issues including product damage, void fill and sustainability.

Arco Berkenbosch, Vice President of Innovation and Development at Smurfit Kappa said that the new eHealth & Beauty product range offers exciting, fit-for-purpose and bespoke packaging solutions suited to different sized businesses. It will significantly boost the businesses’ approach to e-commerce sales, Berkenbosch added.