L’Oreal Launched Pilot Project to Boost Plastic Recycling

SEATTLE (Scrap Monster): L’Oreal Caribe announced launch of a new pilot project at Puerto Rico beauty salons, with the aim of promoting plastics recycling. The project is part of the company’s sustainability initiative launched recently.

Liana Camacho, director of L’Oréal Caribe’s Professional Products Division stated that the new action plan for the Puerto Rico and Carribean Islands markets will make significant contributions to the ambitious goals set forth by the L’Oréal for the Future sustainability program.

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As part of the project, L’Oreal Caribe distributed a total of 100 reusable boxes to 10 beauty salons in Puerto Rico. The boxes, which could be used up to 30 times, will help in recycling waste related to plastic products. The project aims to promote sustainable practices in salons, thereby preventing plastic from ending up in Puerto Rico landfills.

The pilot project will be expanded to cover remaining beauty salons in the country. It will be scaled to 20 beauty salons in the near-term. The long-term goal is to include nearly 300 salons as part of the project.

Earlier, the L’Oréal Group had announced its goal of being “fully sustainable” by 2030. To that end, it had launched the “L’Oréal for the Future” program, marking the second phase of its sustainability journey.