DS Smith Launched New E-Commerce Packaging for L’Oreal

SEATTLE (Scrap Monster): Packaging major DS Smith announced it has delivered new e-commerce packaging for L’Oreal’s luxury product brands. The new solutions guarantee superior customer experience. At the same time, they are cost-effective and environment-friendly.

According to DS Smith, the company was approached by the L’Oreal team a few months ago with the challenge of optimizing the e-commerce packaging for their luxury products range. The two companies worked closely, despite challenges posed by Covid-19 pandemic. DS Smith is believed to have finalized the development process without any physical meetings with the L’Oreal team.

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The packaging solution was being developed in three stages. Firstly, the company analyzed data to define the ideal dimensions. In the next step, it defined a physical concept in cardboard. As a last step, extensive laboratory tests were conducted, in order to ensure the strength and resilience of the packaging.

DS Smith has managed to reduce the void fill usage by 50%. Also, it managed to achieve 23% reduction in corrugated usage.

As per company estimates, Christmas purchasing is likely to result in 350,000 tonnes of unnecessary packaging.