SEATTLE (Scrap Monster): Leading U.S. e-waste recycling and reverse logistics firm Green Wave Electronics announced its latest sustainability initiative in partnership with Indiana counties. The state of Indiana is the first state to join hands with the company’s sustainability drive.
The company will run a program in association with the Indiana County Waste Authority to plant thousands of trees across the country. Ten trees will be planted for every ton of electronic waste collected by Marion County Indiana that is recycled through Indianapolis processing centre of Green Wave Electronics. This will promote reforestation in areas that are deforested or degraded.
Mark Sherman, CEO of Green Wave Electronics noted that promotion of reforestation efforts is in line with its mission to promote a comprehensive circular economy. The planted trees would provide multiple benefits during its life and can be used to manufacture new products when they are cut down, he added.
Green Wave Electronics has set a goal to recycle thirty-million pounds of electronic waste and plant in excess of 100,000 trees over the period of next one year. It also aims to distribute large volumes of refurbished desktop and laptop computers to underprivileged communities in poor developing nations.