Novelis Extends Infinitum Partnership to Boost Can Recycling in Norway
Aluminum | 2026-04-16 11:44:09
Maldum highlighted the operational benefits, noting that transparency in volumes and logistics supports a stable and cost-efficient recycling system.
By Paul Ploumis
SEATTLE (Scrap Monster): Novelis Inc. has extended its long-term partnership with Infinitum to strengthen aluminium can recycling in Norway, reinforcing a shared commitment to circular economy practices.
Under the renewed agreement, aluminium beverage cans collected through Infinitum’s deposit return system will continue to be transported to Novelis’ recycling facility in Latchford, UK. There, the material is processed and remanufactured into new beverage cans, ensuring a closed-loop recycling system that minimizes waste and emissions.
According to Alexandre Gellert, Vice President of Metal Procurement, the partnership secures a steady stream of post-consumer aluminium, enabling higher recycled content while reducing carbon emissions in line with the company’s sustainability targets. Kjell Olav A. Maldum highlighted the operational benefits, noting that transparency in volumes and logistics supports a stable and cost-efficient recycling system.
The agreement also aims to enhance logistics efficiency and further lower environmental impact across the value chain. It aligns with Novelis’ “Vision 3x30,” which targets 75% recycled content and reduced emissions intensity by 2030.
The continued collaboration underscores the growing importance of integrated recycling systems in achieving sustainable aluminium production globally.
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POLL
Where are Norway’s collected aluminium cans recycled under this partnership?
Frequently Asked Questions
- What is the key objective of the renewed Novelis–Infinitum partnership?
The partnership aims to enhance aluminium can recycling through a closed-loop system while improving sustainability and reducing carbon emissions.
- Where are the recycled aluminium cans processed under the agreement?
The collected cans are processed at Novelis’ recycling facility in Latchford, UK.
- How does the partnership support Novelis’ sustainability targets?
It ensures a steady supply of post-consumer aluminium, enabling higher recycled content and reduced carbon emissions.
