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Gold September 14, 2020 08:50:00 PM

WGC Underscores Strong Presence of Gold Across World Markets

Paul Ploumis
ScrapMonster Author
Gold has played varied roles as an investment product among consumers.

WGC Underscores Strong Presence of Gold Across World Markets

SEATTLE (Scrap Monster): The World Gold Council (WGC) has unveiled the results of what is considered as the largest multi-country survey ever conducted on gold. The report emphasizes gold’s strong presence across global markets. Nearly 18,000 people were surveyed on their views on gold.

According to the report, 75% of investors in India trust gold more than currencies. This trust level stands at 69% in China and 60% in the U.S. Overall, 61% of global retail investors trust gold over currencies. Globally, consumers and retail investors are confident in gold. Nearly 48% of people who have bought gold in the past said that they would still consider gold purchases in future as well.

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Gold has played varied roles as an investment product among consumers. The survey revealed that 37% of investors selected gold, aiming to make good returns n the long-term. 18% invested with the aim of making short-term returns. Gold was chosen as the investment product by 30% as a means to protect their wealth.

Meantime, the report states that gold jewellery resonates less well with consumers belonging to younger generation, most notably to the age group of 18-22. Globally, only 26% of consumers in the above category bought gold jewellery in the last year. The emotional attachment to gold was weaker among this group, WGC report says.

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