AM/NS India Targets 75% Revenue from Value-Added Steel

SEATTLE (Scrap Monster): ArcelorMittal Nippon Steel India (AM/NS India) is sharpening its premium product strategy, targeting an increase in the share of value-added steel in overall revenue to 75%, compared with the current 60–65%. The move is driven by new product introductions and rising demand across high-growth manufacturing segments.

The company has unveiled two advanced coated steel brands—AM/NS Vibrance and AM/NS Optima—designed for original equipment manufacturers (OEMs) in appliance and industrial applications. These solutions cater to increasingly design-focused and precision-driven production requirements.

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India’s coated steel market, estimated at 11.1 million tonnes annually, is projected to expand at an 8–10% compound annual growth rate in the coming years. Appliance sector demand alone is growing at around 10% annually. Meanwhile, coated steel consumption in industrial applications is expected to register an 8–12% CAGR through 2030.

Ranjan Dhar, Director and Vice President – Sales & Marketing, stated that material selection directly influences productivity, cost efficiency, and brand quality for OEMs. He noted that the new launches strengthen AM/NS India’s branded portfolio, reinforcing its commitment to innovation and manufacturing excellence.