PLASTICS Launched New Campaign to Boost Recycling

SEATTLE (Scrap Monster): The Plastics Industry Association (PLASTICS) announced launch of ‘Recycling is Real’- a new advocacy campaign aimed at promoting and defending plastic recycling in the U.S.

The campaign will help elected officials and policymakers to make them understand that recycling is a vital link of the sustainability and circularity chain, by providing them necessary content. This will empower them to take more well-informed decisions about recycling projects to be promoted in their constituencies.

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Simultaneously, the campaign also aims to put an end to the concerted and coordinated campaign against plastic recycling by anti-recycling organizations and their allies. The anti-plastics propaganda has played a key role in the nation losing its ability to recycle.

Matt Seaholm, President and CEO, PLASTICS noted that plastics recycling is very real and is not a myth. It happens every single day across America. The campaign will make public as well as lawmakers well informed about the vital role played by recycling in a circular economy. Recycling is an effective, feasible and economical way to achieve shared sustainability goals, Seaholm added.

The initial launch of the campaign will feature recycling efforts undertaken at Ultra-Poly, Placon, Novolex and MAAG. More videos will be launched in the coming weeks.