Mondelez Boosts Recycled Plastic Use Across Packaging Portfolio
Plastic Recycling | 2026-03-18 10:18:02
Leading brands such as Milka and Oreo have already adopted trays made with recycled PET (rPET).
By Paul Ploumis
SEATTLE (Scrap Monster): Mondelez International has marked key progress in its European packaging transformation, achieving its global target of 5% recycled plastic content while significantly reducing reliance on virgin materials. The company also completed the transition from rigid plastic trays to solutions containing nearly 80% recycled plastic across several flagship brands, cutting approximately 1,000 tons of virgin plastic annually.
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These milestones span major markets including United Kingdom, France, Germany, Spain, Austria, and Switzerland, highlighting large-scale deployment of sustainable packaging innovations. Leading brands such as Milka and Oreo have already adopted trays made with recycled PET (rPET).
Mondelez is leveraging both mechanical and chemical recycling technologies to expand food-grade recycled plastic use. Initiatives include incorporating recycled materials into products like Cadbury Dairy Milk and advancing circularity pilots through partnerships such as HolyGrail 2030.
The company continues investing in recycling innovation and infrastructure to support Europe’s transition toward a circular packaging economy while aligning with evolving sustainability regulations and industry standards.
POLL
Will large-scale adoption of recycled plastic packaging become standard across the global food industry?
Frequently Asked Questions
- What milestone has Mondelez achieved?
It has reached its global target of incorporating 5% recycled plastic into its packaging.
- What changes were made to packaging?
The company replaced rigid plastic trays with solutions containing nearly 80% recycled plastic.
- Which brands are involved in this transition?
Flagship brands such as Oreo, Milka, and Cadbury Dairy Milk are part of the initiative.
