Smurfit Westrock Wins 15 WorldStar Awards for Green Packaging Excellence
Paper Recycling | 2026-01-26 12:31:28
Another innovation replaced EPS for solar panel packaging, enabling upright transport and delivering a 33% reduction in CO₂ emissions.
By Paul Ploumis
SEATTLE (Scrap Monster): Smurfit Westrock has reinforced its global leadership in paper-based packaging by winning 15 WorldStar Awards, recognising its innovation, creativity, and strong sustainability focus.
Among the standout solutions were an eye-catching point-of-sale protein pack, premium whisky packaging delivering a memorable unboxing experience, and a smartly engineered pack for interlocking 10-litre bottles. Sustainability was the defining feature across all winning entries, many of which form part of the company’s Better Planet Packaging portfolio.
RELATED NEWS:
Smurfit Westrock Recognized for Leading Sustainability and ESG Excellence
Smurfit Westrock Won Henkel Latin America Award for Packaging Excellence and Innovation
One award-winning solution replaced expanded polystyrene (EPS) buffers with corrugated alternatives in industrial washing machine packaging, eliminating 3.3 tonnes of plastic annually. Another innovation replaced EPS for solar panel packaging, enabling upright transport and delivering a 33% reduction in CO₂ emissions.
Saverio Mayer, CEO of Smurfit Westrock EMEA & APAC, said the awards highlight the company’s commitment to delivering industry-leading packaging that outperforms for customers. Laurent Sellier, President and CEO of Smurfit Westrock North America, emphasized the company’s leadership in sustainability and supply chain efficiency.
The WorldStar Awards, organised by the World Packaging Organisation, celebrate the world’s most innovative packaging solutions. The 2026 awards ceremony will be held on May 8 in Düsseldorf, Germany.
POLL
Which factor contributed most to Smurfit Westrock’s WorldStar Awards success?
Frequently Asked Questions
- What did Smurfit Westrock achieve?
The company won 15 WorldStar Awards, recognizing its innovative and sustainable packaging solutions.
- What sustainability impact did the winning solutions have?
EPS-free packaging for washing machines eliminated 3.3 tonnes of plastic annually, while solar panel packaging cut CO₂ emissions by 33%.
- Which types of packaging were highlighted?
Point-of-sale protein packs, premium whisky boxes, interlocking 10-litre bottle packs, and industrial/solar panel transport packaging.
