Amcor Partnership Announces New Initiatives to Reduce Plastic Waste

SEATTLE (Scrap Monster): The Australian-American packaging company Amcor plc, in partnership with 35 consumer goods companies, announced new initiatives aimed at significantly reducing plastic waste and boost sustainability efforts. Incidentally, the company aims to achieve 100% recyclable packaging by 2025.

The partnership proposes two new design rules to deliver packaging that is easier and economically viable for recycling. The first rule suggests removal of colouring pigments and labelling that tend to badly impact recycling rates. The second design aims to remove all problematic materials for recyclers from all forms of plastic packaging. The implementation of the above rules will make recycling easier, cheaper and more efficient, the partner companies noted.

ALSO READ:

Amcor Posted Dramatic Progress in Plastic Waste Reduction

New Global Treaty Aims to Boost Fight Against Plastic Waste

Commenting on the initiative, Steve Alexander, president and CEO of the Association of Plastics Recyclers (APR) said that the guidelines will help to create industry standards to provide sustainability solutions for plastic packaging. Furthermore, they will enhance the value of PET bottle recycling and tackle waste leakage.

In addition, APR called upon the governments to work with industry to ensure that proper Extended Producer Responsibility (EPR) schemes are in place to boost sustainability and recyclability efforts by the industry.