WestRock Join Hands with American Forest Foundation Initiative

SEATTLE (Scrap Monster): The WestRock Foundation announced its decision to invest in the development of the Family Forest Carbon Program (FFCP) created by the American Forest Foundation (AFF) in partnership with The Nature Conservancy (TNC). The program supports family forest owners in their efforts to address climate change.

Majority of forestland across the U.S. are owned by families and individuals. The ownership by families is estimated at around 38%. These families have been focused on sustainable management of forest resources through improved practices. The pilot FFCP program, currently launched in Pennsylvania, targets maximization of sustainable forest practices to reduce carbon dioxide in the atmosphere and opens carbon markets to small family forest owners.

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The WestRock investment will help to expand the pilot program. Further, it will focus on supporting the further development of Verified Carbon Standard (VCS)- the program’s carbon accounting techniques, which are currently being validated by the non-profit organization Verra.

Tom Martin, President and CEO, AFF stated that WestRock’s leadership and investment will help forest owners to be part of a solution to conserve our planet and its resources.