Smurfit Kappa Colombia Signs New Deal with WWF

SEATTLE (Scrap Monster): The Colombian unit of Smurfit Kappa plc. announced that it has entered into an agreement with  the World Wildlife Fund (WWF). The new partnership will work towards restoration, protection and conservation of forests and ecosystems in the country.

According to company press release, the newly formed alliance will work closely with Colombian national parks. Furthermore, it will focus on the need for promoting sustainable practices within the forest industry. In addition, the alliance will work towards boosting surveillance systems in order to check illegal logging activities. The commercial paper bags produced by Smurfit Kappa Colombia will also make use of the WWF branding of the iconic panda.

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Juan Guillermo Castaneda, CEO of Smurfit Kappa The Americas, noted that the alliance demonstrates the company’s ongoing commitment to the highest sustainability standards. The company is proud to be working with WWF Colombia to protect the forest wealth in the country, which is essential for existence of humankind.

Meantime, Sandra Valenzuela, COO of WWF Colombia said that the partnership with Smurfit Kappa will produce innovative solutions that protect people, communities and wildlife.