Cascades Launched Innovative Recycled Plastics Packaging

SEATTLE (Scrap Monster): Cascades Inc. has become the first company in the bathroom tissue and paper towel category in Canada and the U.S. to launch 100% recycled plastic packaging that are completely recyclable too. The packaging solution for the entire Cascades Fluff & Tuff line aims to reduce environmental footprints, thus promoting circular economy. Alongside, the company has also announced launch of a promotional campaign.

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According to company press release, the new environment-friendly packaging is made from recycled materials. The company has been carrying out extensive research and testing over the past several months in its effort to develop the innovative product. Cascades hopes to complete deployment of the new packaging by the end of this year.

The recycled polyfilm used in the packaging is as effective as its virgin equivalent, said François David, Vice-President, Sales, Marketing and Innovation at Cascades Tissue Group. The product, like Cascades’ other products, is being 100% or partially made of recycled fibers. Moreover, it uses 4.5 times less water and 2.4 times less energy, when compared with the North American paper industry averages, he added.

The development will enable Cascades to offer its Fluff & Tuff range of products in a more eco-friendly packaging.