Keep America Beautiful Celebrates 65 Years

SEATTLE (Waste 360): On December 17, 1953, the community improvement nonprofit organization Keep America Beautiful was founded when a group of corporate, civic and environmental leaders gathered to unite the public and private sectors to foster a national cleanliness ethic. Sixty-five years later, the scope and influence of Keep America Beautiful still touches millions of Americans every year in its effort to end littering, improve recycling and beautify America's communities.

In celebration of its 65th anniversary, Keep America Beautiful reintroduced itself to America with a new public service advertisement (PSA), "Let's Talk About America," which made its national launch earlier in 2018 and has been seen in more than 180 media markets with more than 30,000 airings, resulting in more than $20 million in donated media. In addition, out-of-home placements have appeared in settings such as the Port Authority Trans-Hudson (PATH) rapid transit system.

"Keep America Beautiful thanks its many media partners for sharing the 65th anniversary PSA, which invites people to look at us with fresh eyes and new energy," said Keep America Beautiful President and CEO Helen Lowman, in a statement. "We're living in a particularly unique time as we face environmental and other challenges, domestically and abroad. Keep America Beautiful offers a place in which everyone can come together to care for the communities where we live."

Keep America Beautiful is demonstrating to a new generation of community stewards—those who were not alive when the "People Start Pollution. People Can Stop It." campaign was released in the 1970s—that it continues to make a substantial economic, environmental and social impact.

To celebrate the anniversary while evolving into the future, Keep America Beautiful also launched a new brand identity, including its #DoBeautifulThings mission video, symbolizing the organization's commitment to create cleaner, greener and more beautiful communities.

The nonprofit emerged around the time when the newly developed national highway system was experiencing significant littering by motorists. Keep America Beautiful responded with 20 years of public service messaging with the Ad Council.

Courtesy: https://waste360.com