Batteries Plus, Dallas Cowboys Launch Multi-Year Partnership to Power National Battery Recycling Awareness

SEATTLE (Waste Advantage): Batteries Plus announces it has signed on as the Official Battery Recycling Partner of the Dallas Cowboys. The new, multi-year partnership combines the passion of Cowboys Nation with Batteries Plus’ mission to make battery recycling easier, safer, and more accessible in an overall effort to strengthen America’s energy independence.

The partnership builds on Batteries Plus’ rapidly growing presence in the NFL, where the brand helped double recycling volumes across the state of Wisconsinin just one year. With the addition of the Dallas Cowboys, Batteries Plus aims to further elevate battery recycling efforts across Texas, Oklahoma, and beyond.

Starting this season, fans who recycle batteries at participating Batteries Plus locations in Texas, Oklahoma, and surrounding areas will be entered for chances to win once-in-a-lifetime Cowboys prizes, including sets of tickets to a Cowboys home game, as well as official team merchandise.

“The Dallas Cowboys are proud to welcome Batteries Plus into our family of partners,” said Jacob Stone, Dallas Cowboys Senior Vice President of Corporate Partnership Sales & Marketing. “We’re excited to deliver special access for fans to the team they love, while helping make a meaningful impact towards better recycling outcomes across Texas and surrounding markets.”

Beyond giveaways, the partnership will also feature exclusive educational content co-created by the Cowboys and Batteries Plus, using the excitement of AT&T Stadium, The Star in Frisco, and the Cowboys’ iconic brand to highlight why battery recycling matters.

The Cowboys are widely known as the most valuable sports franchise in the world, with millions of fans across the country. Yet, research shows that 51% of fans have never recycled a battery, and only 23% believe it’s easy enough to incorporate into their regular recycling efforts. By partnering with the Cowboys, Batteries Plus sees a powerful opportunity to change that misconception.

“Our 730 stores make the important act of recycling made simple,” said Scott Williams, CEO of Batteries Plus. “Cowboys fans are some of the most passionate in the world, and if we can inspire even a fraction of that loyalty to carry over into changed recycling habits, the impact could be enormous. We’re proving that fandom can fuel real change for America’s energy future.”

Courtesy: www.wasteadvantagemag.com