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Waste & Recycling August 25, 2023 09:05:04 AM

Turning Old Laptops into Gold – How Panasonic’s Revive Program Cuts Out E-Waste

Waste Advantage
ScrapMonster Author
Aware of its own responsibilities as a laptop manufacturer, Panasonic launched a circularity project in April, in a bid to increase the recycling and reuse of its devices.

Turning Old Laptops into Gold – How Panasonic’s Revive Program Cuts Out E-Waste

SEATTLE (Waste Advantage): We generate more than 50 million metric tons of electronic waste around the world every year; by 2030, this is predicted to increase to about 75 million metric tons. That’s a whole lot of TVs, mobile phones, laptops and fridges being dumped, most of which end up in landfill. At best, it’s estimated that 20% of these items are properly recycled, while some estimates put e-waste recycling rates as low as 12%.

Aware of its own responsibilities as a laptop manufacturer, Panasonic launched a circularity project in April, in a bid to increase the recycling and reuse of its devices. Toughbook Revive is a core part of Panasonic’s Green Impact Plan, an initiative aimed at eliminating the equivalent of one percent of total global CO₂ emissions by 2050.  Panasonic has long been focused on developing rugged mobile computers with sustainability at their core. Toughbooks are designed to deliver high performance for up to 10 years, and the company encourages its customers to extend their refresh lifecycle.

The Revive program takes this a step further, offering users a way to donate their retired devices for refurbishment, resale or reuse among selected charity partners, or have it responsibly recycled. Rachael Pugh, Partner Marketing and Enablement, Panasonic Toughbook, explains: “We knew that there’s a lot of Toughbook devices out in the field, they’ve got a very long life cycle, but eventually they start failing or customers decide they need to refresh. But the life of that Toughbook is not over yet. So we thought – we’ve got a service center in Cardiff with a massive capability, why don’t we look at how we can refurbish and give these Toughbook devices a second life.”

 Courtesy: www.wasteadvantagemag.com

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