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Waste & Recycling April 22, 2024 02:03:40 AM

LEGO Group Hits 1 Trillion Pieces and Brick Recycler Provides a Way to Reuse Them

Waste Advantage
ScrapMonster Author
Children and educational programs nationwide benefit from the durability of the world’s most ubiquitous toy.

LEGO Group Hits 1 Trillion Pieces and Brick Recycler Provides a Way to Reuse Them

SEATTLE (Waste Advantage): As of 2024, a major milestone in toy manufacturing has been achieved – the LEGO Group has now produced over 1 trillion pieces, affirming the enduring popularity and appeal of these cherished toys. However, the proliferation of LEGO bricks presents a unique set of challenges. LEGO produces over 60 billion new pieces every year, and hundreds of billions of LEGO pieces lie forgotten in storage or, more concerningly, are contributing to the mounting waste in landfills. Addressing this issue with a sustainable solution, Brick Recycler steps up as a front leader in environmental and social responsibility.

At its core, Brick Recycler is a pioneering initiative dedicated to repurposing and “recycling” LEGO pieces, diverting them from landfills and reintroducing them into the cycle of play and learning. The organization offers a simple, yet profound, solution to this issue by inviting individuals across the United States (from New York to California, from Oregon to Florida) to donate unused pieces which are then sorted and redistributed to those who will love them all over again. Children and educational programs nationwide benefit from the durability of the world’s most ubiquitous toy.

According to a recent environmental study by Brick Recycler, a stark reality has been exposed: no curbside recycling center in major U.S. metropolitan areas can process LEGO pieces, since they are composed of ABS plastic, rubber, and even electrical components.* Additionally, many thrift stores, unable to handle the mixed assortments, discard them. In stark contrast, Brick Recycler can use all these mixed LEGO donations, furthering its commitment to environmental stewardship and educational enrichment.

The company’s outreach is expansive, partnering with numerous charities to deliver millions of LEGO pieces to foster homes, children’s groups, orphanages, at-risk youth programs, schools, and artists. Through these efforts, the timeless value of LEGO pieces is rediscovered, providing creative and educational opportunities to a diverse array of recipients, even to some in third world countries.

Odile Smith, M.A., Ed.S., a school psychologist remarked, “Brick Recycler’s support greatly assisted me with my counseling of students who have recently lost a parent or have parents serving in the military, as well as some who do not have many resources! The generous support of organizations like yours make it possible for these students to thrive in an educational setting, and really makes this community a great place to live.”

 Courtesy: www.wasteadvantage.com

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