CTA predicts record-breaking tech sales during Black Friday Week

SPOKANE (Scrap Monster): According to a new report released by the Consumer Technology Association (CTA), nearly 37% of Americans are expected to purchase tech or tech accessories during Black Friday Week. The “2015 Pre-Black Friday Survey” report also indicates shift in shopping preferences from traditional mode to online purchases via mobile devices.

The Black Friday purchases are no longer limited to a single day but are spanned over one full week starting from the Monday before Thanksgiving through Cyber Monday. As per the survey report, Americans consider Cyber Monday (Nov 30^th) to turn out as the most popular day to shop online this year. Nearly 26% of consumers plan to shop on that day. This is almost 6% higher when compared with the previous year. A record 155 million US consumers plan to shop during the week, with more than 70% planning to shop online.

Mobile devices will play more prominent role in shopping over the week, when compared with previous years. Nearly 53% of those surveyed are expected to use mobile device such as smart phone or tablet to do their shopping.

Black Friday (November 27^th) will be the most popular day for in-store shopping. Nearly 25% of US residents plan to shop from stores on that day, 3% lower when compared with a year before. Also 15 million Americans plan to shop in-store on Thanksgiving Day.

The top tech products that consumers plan to purchase during the Black Friday Week are videogame consoles, televisions, tablets, laptops, smart phones, head phones, DVD/Blu-ray Disc players, digital cameras, digital toys and smart watches.

The CTA report is based on the findings of a quantitative study administered via telephonic interview. The CTA, formerly the Consumer Electronics Association (CEA), is the trade association representing the $285 billion U.S. consumer technology industry.