2020 Olympic Medals Podium Created from Recycled Plastic

SEATTLE (Waste 360): In partnership with the Tokyo 2020 Organizing Committee and the International Olympic Committee (IOC), Procter & Gamble (P&G) announced that for the first time in Olympic Games history, all medals podiums will be created entirely from recycled materials—and consumers can directly contribute.

The Tokyo 2020 Podium Project officially kicked off on June 13 in host-country Japan, where members of the community were invited to drop off their single-use plastic items, like shampoo and dish detergent bottles, and bring them to the nearest AEON Group store location, a major Japanese retail chain, for donation.

Collection boxes for discarded plastic will be provided in more than 2,000 AEON Group locations across the country, including AEON, AEON Style and MaxValu. The retailer will then forward the plastics to P&G, which will leverage donated plastic waste recovered from the ocean to contribute to the creation of the podiums.

“Sustainability is at the heart of this effort, and P&G is proud to work with Tokyo 2020 and the IOC to demonstrate how consumers can participate in reducing plastic waste,” said Marc Pritchard, P&G chief brand officer, in a statement. “The Tokyo 2020 Podium Project is an example of how the Olympics can be a catalyst to inspire actions that have a positive impact on the environment and society.”

The Podium Project also highlights Tokyo 2020’s commitment to engage the entire Japanese nation in the buildup to the Olympic Games and offers everyone an opportunity to play a role in the preparation. It will also contribute to the achievement of key U.N. Sustainable Development Goals, including “Responsible Consumption and Production,” “Underwater Life” and “Partnerships for the Goals.”

The new recycled circular economy solutions were introduced as part of a partnership with Loop, a circular e-commerce platform developed by a third-party international recycling leader. Each podium will include post-consumer recycled goods that have been collected in Japan and transformed into a new product that helps eliminate waste and promotes sustainable solutions. 

Courtesy: https://www.waste360.com