Sentury Tire USA is the first tire manufacturer to be selected for Discount Tire’s new Total Recycling Initiative through Liberty Tire Recycling, a program that aims to recycle all used tires and avoid sending them to landfills.

Sentury’s involvement in the program means their end-of-life tires will be turned into usable materials such as crumb rubber and mulch. Crumb rubber is used for athletic tracks, playground surfaces, and artificial turf. This initiative means that no Sentury-branded tires taken out of service at Discount Tire will end up in a landfill.

“We pride ourselves on sustainability and on honoring the natural resources that have provided us the materials to operate,” said Maxwell Wee, Executive Vice President of Sentury Tire USA.

Sentury Tire USA’s commitment to sustainability is amplified by one of its core values which states: “We respect that our products begin with nature and are committed to using the best, sustainable practices in our business model.”