Willemijn Peeters founded Searious Business in 2016 to prevent plastic pollution at the very source. Coming from business and having worked in sustainability for years, she firmly believes businesses are the real catalysts of change. Every minute, 20,000 kilos of plastic enter our Ocean. That's more than one garbage truck of plastic per minute. Searious Business is committed to bring this amount back to zero.

Although almost all companies use plastics, plastics are rarely seen as a valuable resource. Local recovery and reproduction of plastic materials can become an economic advantage - and result in a huge reduction of plastics entering our seas. Searious Business is helping several brand owners gain this economic advantage by better defining their targets and sustainability goals, accelerating the development of more sustainable packaging solutions.