Founded in 2010, the Canadian Beverage Container Recycling Association (CBCRA) is a not-for-profit, industry-funded organization whose membership includes beverage brand owners and distributors. CBCRA is committed to reaching the government-mandated target of recovering 75% of beverage containers sold in Manitoba. CBCRA implemented and operates the Recycle Everywhere program. Recycle Everywhere strives to educate Manitobans on beverage container recycling, and ensure that it is convenient to recycle empty beverage containers no matter where you live, work or play.

Recycle Everywhere promotes beverage container recycling wherever beverages are consumed, both at home and away from home. This includes Canada’s first province-wide away from home beverage container recycling program. Recycle Everywhere has partnered with communities, municipalities, schools, businesses, institutions, parks, festivals and events throughout Manitoba to provide them with the best Recycle Everywhere bin for the space free of charge. Partners simply arrange for the collection of the recovered beverage containers with a recycler. Together with our partners, we are enabling new products to be made, decreasing greenhouse gas emissions, and reducing litter in streets and parks.