Craig Yarde and Bob Wren founded Primrose Alloys in 2007 when they joined forces to set up a leading metals trading company specialized in stainless steel, carbon, alloy and aluminum.

Craig and Bob shared a common vision when approaching their new metals business: building a competent team around them and working solely with the strongest mills in the world.

Thanks to this approach, Primrose Alloys is able to offer the highest quality material within the most reliable lead-times and at the most competitive prices.

Within but a few months of operating, Primrose Alloys was closing orders with the industry’s most respected metals distributors and high-profile companies and delivering those orders on time.

Our success has been built on strong relationships and strong results.

If you are a current customer or supplier, we thank you for being part of our success. We look forward to being part of your future success. If you are a prospective customer or supplier, we look forward to discussing and developing a new working relationship. Recognizing the progress our company has made in a few short years, backed by the experience, skills and commitment of our people, we believe Primrose Alloys, Inc. is strongly positioned to be your metals trading company for the future.

Vision
Primrose Alloys, Inc. is a Global Trading Company that exists to bridge the gap between the metal consuming markets and the world’s preeminent aluminum, stainless, carbon and alloy producers.

Mission
We are committed to providing outstanding customer service by sourcing the best mills for our customers and delivering on their needs, always trying to meet and exceed their expectations.