Primera Technology

A world-leading developer and manufacturer of specialty printing equipment

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world's leading developers and manufacturers of specialty printing equipment including the Bravo-Series CD/DVD/BD Disc Publishers, LX-Series Color Label Printers, AP-Series Label Applicators, Signature Slide and Cassette Printers, and Eddie, the Edible Ink Printer.

Primera sells its products in more than 200 countries and territories globally. Sales, support, and customer service are available in all time zones and, when using live chat, in 100+ languages.

Primera's mission is to produce technologically superior products that offer a high degree of customer satisfaction and value while conducting business affairs with unparalleled integrity, courtesy, and professionalism.

Primera and the Environment

Primera strives to be an environmentally responsible provider of state-of-the-art digital printing technology. As such, Primera is registered as a WEEE Producer in Europe and cartridge recycling is provided at no charge, throughout the world, for the life of the product. The result is less solid waste with fewer resources consumed. Learn more about our Environmental Policy.

Innovative Technology from an Industry Leader

Primera's more than 45-year history for designing and manufacturing specialty color printers assures your investment is backed by a strong, highly-respected company in the USA with offices around the world. Primera has built and sold more than 1.5 million printers worldwide.