PlasTipremia is a project born from the collaboration between AMIU Genoa, the Environment Department of the Municipality of Genoa, Corepla (national plastic packaging consortium), Comieco (national consortium for the recovery and recycling of cellulose packaging) and ILC (Ligurian Institute for Consumption) the body that brings together all consumer associations. The initiative benefits from a contribution from the Liguria Region (art. 20 lrn31/2019) for the implementation of compensation initiatives with incentives for the disposal of plastic. Technical partner is the Genoese company Zena Green.

To this initiative, citizens obtain rewards in exchange for plastic bottles and beverage cartons: discounts in neighborhood shops or at the supermarket, or other incentives linked to sustainable mobility, culture, sport and health.

For each package they place in the eco-collector, they get 1 point.

For every 30 points, they receive a discount voucher at participating businesses, as well as free prizes made available by the project creators and some partners.

Each eco-collector is equipped with a screen on which the promotions of the affiliated partners appear.