Noll company was founded in 2001 by Werner and Anette Noll and has specialized in household clearances and clearing out from the start. Removals and transport, which often go hand in hand with household clearances, were also offered from the start. In 2003, a flea market shop was opened in Hamburg-Kirchsteinbek, where well-preserved used furniture and items from the liquidations were offered at low prices.

However, after more than 10 years, this business model no longer worked due to Ebay classifieds and the like, so the company focused purely on its core business. Salvatore Perna, who joined his in-laws' company in 2010, has been the owner of the Noll company since 2012. The company has grown steadily and healthily, so that the now 8-person team works for a customer base consisting of various property managers, estate administrators, guardians, lawyers, companies and many private customers.

The plan for the future is to increase the number of employees and expand the fleet in order to be able to respond even faster and better to customer needs.