MSG Jewelers is a family owned and operated store started by Michael S. George Sr who has over 38 years in the jewelry business. Each member of the George family (wife Mary Ann, daughter Melanie, sons Mike Jr and George) has entered the business with a passion for the beautiful and unique jewelry pieces that each are hang selected. All custom work and repairs are done on-site by George who began at a young age and has studied jewelry craftsmanship for over 15 years. We are proud to serve our customers with the highest level of integrity and honesty, hoping to help educate the public on the beauty and wonder of the diamond and jewelry world!! A sparkling example of quality where our clients become friends, not just customers.

Mike George, President of MSG Jewelers, Inc. had every intention of being a doctor of veterinary medicine since he was seven years old. For various reasons he followed a different path in his third year of college that many have found to be a blessing. In his journey to find just the right diamond for an engagement ring for his beloved, Mike was disillusioned by the lack of information about diamonds in the 1970’s, so after studying diamonds for nearly a year, he embarked on the journey of finding a treasure to show his love and desire for Mary Ann’s hand in marriage. By the way she said YES.

Many jobs later, Mike still interested in the diamond business, decided to have a custom ring made for Mary Ann that he designed. A family friend in the jewelry business was chosen to assist with this special task and after multiple meetings a ring was made for their first anniversary. Mike mentioned to his jeweler friend that he would be interested in selling jewelry if ever he needed any assistance. That day began a pathway that has led to a family business that has been Blessed with many years of record breaking growth, thousands of clients, many of which have become dear friends and the great privilege of serving his community. For it was on that very day that Mike was handed a lunch bag of jewelry to sell and sell he did, to family and friends at first and then to anyone that would lend an ear in St. Louis and the surrounding area. Everywhere Mike went, he carried jewelry until a few years later when in March of 1981 he started MSG Jewelers. Never in his life did Mike believe that someday he would open his own store, for that was just a dream. Today MSG Jewelers is continuing to grow with state-of-the-art technology and all five members of the family working together to assist their more than 16,000 clients.

Some have called MSG the jeweler to the Stars as the Wall of Fame page of this website will show. They have been in the company of some of the world’s best known celebrities, Luciano Pavoratti, Morgan Fairchild, Willie and Connie Nelson, Joe Weider, Lee Haney, Joan Benny, Isaac Bruce and many more dignitaries, sports personalities and influential people. Mike was even consulted for the design of the St. Louis Cardinal’s 2006 National League Championship ring.

Mike believes in living by the Golden Rule and has been an advocate to the consumer to educate and assist in all aspects of jewelry by teaching technical aspects of jewelry in layman’s terms through radio, print, internet through his Gemtalk programs and articles and one on one in the store setting. Click on the Gemtalk button for a real learning experience in audio and text formats on a wide variety of jewelry and gemstones.

Many have asked what MSG stands for; it stands for two things, Michael S George and My Saviour God, Mike’s partner in the business. Now take some time and enjoy MSG’s website. Have a Blessed day.