Jewellery Plus was established in 1986 by my father, Michael Sullivan. The original business was mainly focused on costume & fashion jewellery and giftware. We were part of a franchise based out of Truro N.S. that at one point had over 50 stores. After being involved with the franchisor for a number of years we decided that the terms the franchisor was supposed to follow did not seem to followed as we thought they should, so we decided it would be advantageous to buy our way out of the franchise agreement and continue on independently.   I joined the company in 1989 and worked there throughout my time at UPEI earning my bachelors degree in Business Administration. I was part time during the school year and  full time during summer months and around Christmas. In spring of 1993 I joined the company full time after completing my degree. By the fall of 1993 we had opened our first higher end non-costume focused store in the newly expanded portion of the Charlottetown Mall. This store flourished until in 2006. After some hard decisions of how to balance family and business life I decided to sell my Charlottetown store and focus on our store in the Summerside market.  The commute back and forth between Summerside and Charlottetown took too much time out of my day with a new baby at home.  

Our store in Summerside is located in the heart of historic downtown Summerside on the corner of Spring and Water street in the former National Bank building.  We purchased this building and moved into it in February 2004.  I have continually upgraded my training through correspondence studies with the Gemological Institute of America (GIA) I have completed my Insurance Replacement Appraisal, Diamonds, Diamond Grading, Colored Stones, Colored Stone Grading Certificates. I have also attended the Canadian Jewelers Institute and received my Graduate Jeweler Diploma.   We are PEI’s leading estate, vintage and antique jewellery dealer. We buy, sell , trade, repair, remount, appraise, custom design and recycle jewellery. We are not your typical jewellery store, we also buy and sell all types of old coins, bullion and paper money. And are very knowledgeable buyers and sellers of vintage and antique watches. We are PEI’s only member of the largest on-line network for jewelers. This network gives us almost instant access to over $3.5 billion of fine diamonds, jewellery and watches.  The network also puts me in daily contact with North America’s foremost authorities on antique jewellery and watches, coin experts and bullion dealers.  So if it’s jewellery, watch or coin related we pretty much can do it all.  Come in and visit us today!   Philip Sullivan