James River Equipment dates back to 1926 when Rudolph Romer, great grandfather of Mark Romer, our current president, opened a John Deere dealership in Holly, Colorado.Rudolph’s dealership was able to prosper in spite of the depression largely due to its commitment to the customers. The foundation for offering quality products and supporting them with exceptional customer service was laid, and expanded eastward in 1977 when the Romer family purchased a dealership in Virginia, begetting James River Equipment. 

Under the leadership of Mark Romer and more than 40 operational partners, James River Equipment is now 44 locations strong. Our company has expanded each year to support the equipment needs of our customers across Virginia, North Carolina, and South Carolina. Our business is built on the principle that partnership is the key to offering superior products and services to the regions that we operate within. This core culture has allowed James River Equipment to continue to flourish and has driven our success over the last four decades.

With our partners working as independent decision makers spread throughout our stores, we are able to combine the resources of a large organization with an acute understanding of the needs of each of our locations. We pride ourselves on the autonomy of our partners, which means none of our stores will ever have the feel of a “big box retailer.” This diverse leadership affords us the opportunity to present you with different offerings at all of our stores, tailored to the needs of that specific customer base, while simultaneously operating within the strict quality standards that make up the James River experience.

The combination of our experience, culture, and focus on customer service has resulted in James River Equipment becoming one of the most distinguished and widely respected John Deere dealers in the country. Our steady growth in sales, rentals, parts, and service is a direct reflection of the loyalty of our customers.  We have also increased the variety of products we offer so that we can better serve the varied needs and applications of our customers.

To our current customers, thank you for your business.  To those prospective customers, we look forward to getting to know you and introducing you to the James River experience. To all, we are excited to grow with you and be Your Working Partner!