J.R.’S DIAMONDS & JEWELRY   was created with the intention of filling a void in the jewelry industry. Our aim was to create an exciting business unparalleled in service and pricing. We utilize the latest technology in unison with old world craftsmanship and expertise.  The ownership of J.R.’S dates back to the diamond mines of South Africa enabling us to provide a vast selection of diamonds in all shapes, sizes and qualities at the most competitive prices available.  We also specialize in custom designed couture pieces. We can recreate an inherited heirloom or bring a fantasy piece to life!  We look forward to the opportunity to demonstrate our excellent service and superior pricing structure. 

JRS has the very best, lowest prices based on the jewelers’ bible, “The Rap Sheet.” We not only share this diamond trade publication, we share all we know about diamonds. We have the largest selection of GIA & EGL USA certified diamonds in the San Fernando Valley of Los Angeles. We are Sherman Oaks’ wholesale jewelry store.  The lovely experience of shopping at a family owned shop, with 3 generations of knowledge & expertise. And we have a 5 star rating on Yelp too! 

J.R.’S Diamonds & Jewelry is a full service jewelry store offering:  Loose Diamonds; Semi-Precious Stones; Customer Engagement, Bridal, Anniversary, Birthday or Bar Mitzvah Rings, Necklaces, Bracelets, & Earrings; Wedding Bands; Fine Watches; Estate & Vintage Jewelry; Certified Appraisals. We buy your Gold, Platinum & Diamonds and offer Expert Repair & Restoration of your fine Jewelry.