The iinouiio project is a passion for the founders and a demonstration of what is possible with wool and luxury fibre recycling in the UK.

This is our first batch of reclaimed wool, made with loving care by iinouiio’s founders. With increasing concerns about resource depletion, climate change and 'fast fashion', we hope the iinouiio project will be supported.

Having knowledge of recycling post-consumer wool from many years ago, we are compelled to offer this alternative as our contribution to change.

In March 2022, we became part of Camira Group – a global fabric manufacturer with a far- reaching and longstanding commitment to environmental stewardship. Following this exciting new development, we are installing a wool and luxury fibre recycling line at the Camira Yarns site in Huddersfield. The only machine of its kind in the UK today, this groundbreaking development has been made possible by funding from the WRAP charity, and collaborative support from BFTT.

Our partnership with BFTT provides (1) the necessary control of (recycling) production for the iinouiio brand of fibres, yarns and fabrics, (2) the capability of repurposing manufacturers' waste (and retailers’ take-back schemes) so they can re-use or make new products to re-brand/take-to-market and also (3) offer a training and R&D service.

This initiative is both a landmark within iinouiio’s short history, but a new milestone for the UK textile/fashion industry whereby it can preserve and re-energise the heritage, corporate responsibility and commercial opportunities offered by the oldest textile circular economy that began in the UK over two hundred years ago.