Since 1922 Fortunoff has developed a widely recognized and trusted brand noted for quality, selection, service and value. Our commitment to bringing you only the highest quality jewelry at prices that make sense has made us “The Source” for generations of customers, who have trusted Fortunoff for their most precious purchases and occasions.

Fortunoff Fine Jewelry owes its success to the generations of customers who have trusted Fortunoff for their most precious purchases and celebrations. Fortunoff customers treasure the unique combination of the highest quality jewelry at sensible everyday prices, and often have a friendly, personal relationship with their sales associates.

Founded by Max and Clara Fortunoff over 90 years ago, Fortunoff stores have been a cherished part of the New York experience. Fortunoff has provided quality, selection, service, and value to generations of customers in the Tri-State area and beyond.

After moving to Long Island in 1964, Fortunoff became a New York institution, and added its famous tagline, "The Source." Fortunoff set itself apart from other stores with its unique combination of fine jewelry, home furnishings, outdoor furniture, bed and bath, tabletop, and gifts. Its welcoming shopping environment, with friendly yet expert sales associates and exceptional customer service, offered a shopping experience unlike any other. Fortunoff grew to become one of the top 50 jewelry stores in the United States, and a favorite store in one of the most competitive retail markets nationwide.

Since 2010, Fortunoff has created a refreshing jewelry shopping experience, moving this valued offering online. Through FortunoffJewelry.com, Esther Fortunoff welcomes back the many faithful customers Fortunoff has served over the years. Fortunoff also invites new customers to discover what it means to experience a storied New York original. As the brand continues to evolve, Fortunoff Fine Jewelry is committed to offering exclusive product lines through the ecommerce store as well as pop-up events and eventually new bricks-and-mortar storefronts. As Chief Merchant, Esther continues to shop the world for exceptional jewels worthy of Fortunoff shoppers.

Esther has served on the Board of Directors of Jewelers of America (JA), the Jewelers Vigilance Committee, and the American Gemstone Trade Association laboratory. She currently participates in the Ethical Initiatives Committee, a subcommittee of the JA. She has received numerous awards, including the Retailer Hall of Fame Award from National Jeweler magazine and Retailer of the Year Award from the Women’s Jewelry Association.