DrinKicks is a sneaker themed consumer packaged goods company that is focused on repurposing food waste and recycled materials into sustainable goods such as shoes, all while educating consumers on the power of the circular economy. Our approach will provide exposure to an important topic through the lens of sneaker culture. Our motto is Mind, Body, & Laces. The users will benefit by changing how they think about consumption (Mind). Users will learn about healthy products and habits for both themselves personally and the Earth (Body). Users will be more educated and have the threads (Laces) to tie everything together.