Joe is a certified watchmaker having studied at the Bulova School of Watchmaking and apprenticing under Bert Caron and Emil Matton. He is also a graduate gemologist of GIA. Having spent most of his life in retail from childhood in his parents store (Carons Jewelry and Gift Shop) to adulthood in the music business until buying the family business from his parents in 1997. Joe's philosophy is to provide the absolute best customer service possible, to earn the trust and patronage of his customers and to make their shopping experience a comfortable one at all times. His motto is: "If you don't know jewelry then you SHOULD know your jeweler."