California Chrome Wheel INC was established in 1996 and has become the industry leading provider of custom and specialty finishes. Over the past 20 years we have been one of the largest suppliers of factory and custom wheels to the retail consumer at wholesale prices. We have helped innovate the wheel and tire industry as we know it today. CalChrome was the first to begin offering the Chrome Wheel Exchange Program in the late 90’s which has become a standard in the industry. In 1999 CalChrome collaborated with Hunter Engineering to design Road Force® balancing equipment. With our collaborated efforts, we have been able to develop compact high tech wheel mounting equipment and make it mobile, allowing us to bring the shop to you and do onsite mobile installations. Our innovations are rooted deep into our core. Today we are proud to offer new leading edge technology in Powder Coating, Fusion Coating, which is a proprietary process consisting of a combination of Eco-friendly clean pre-treatment, enhanced application methods, and Pulse Power technology.