Leading The Way In Quality Appliances For Low Prices

Borshch Electric is the leading independent appliance retailer for graded products in the West Midlands. Established in 1982, Borshch is a family-run business. We operate across three stores located in Birmingham, Erdington and Dudley.

Our specialism is in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 38 years of trading we have won multiple awards.

Dealing directly with major manufacturers, we hand select only the best appliances in the industry from brands including Beko, Grundig, Smeg, Samsung, Fisher & Paykel, Hoover, Hotpoint, Ice King, Indesit, Montpellier, Bosch and Rangemaster and many more.

We have recently opened our new flagship kitchen and appliance showroom in Erdington, where we have 16 beautiful kitchen displays. These include the freedom range from Symphony which are multi-generation and accessible kitchens. We are proud to be the only company displaying this range in the midlands. We now offer full kitchen design and fitting services along with both bedroom and bathroom showrooms. 

We are proud to be members of one of the largest buying groups in the UK, which enables us to provide virtually any make or model required. We also offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us.