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September 14, 2021

SunRype announces launch of recyclable paper straws

Sun-Rype Products, a division of A. Lassonde Inc.  (“SunRype”), a Canadian fruit-based food and beverage manufacturer, today announced that they have replaced plastic straws with recyclable, bendable paper straws on all SunRype 200ml single-serve beverage boxes in Canada.

SunRype announces launch of recyclable paper straws

KELOWNA, BC (Sept 14, 2021) - Sun-Rype Products, a division of A. Lassonde Inc.  (“SunRype”), a Canadian fruit-based food and beverage manufacturer, today announced that they have replaced plastic straws with recyclable, bendable paper straws on all SunRype 200ml single-serve beverage boxes in Canada. This includes all of SunRype’s 200ml 100 per cent juice, and 200ml 60 per cent less sugar juice products.

“We are on track to meet our sustainable development objectives by 2025,” said Claire Bara, President, A. Lassonde. “We plan on incorporating recyclable packaging for all of our productsand the launch of paper straws on our single-serve juice products is another step in the right direction. We know that our customers place a lot of importance on finding products that meet today’s environmental challenges, and these SunRype juice containers with new bendable paper straws are now available at Canadian grocery retailers - just in time for back to school lunch boxes.”

All packaging on SunRype’s 200ml multi-layered Tetra Pak product containers is recyclable. By choosing this package with SunRype's new paper straws, made from FSC-certified paper, consumers are making the choice of a more sustainable and environmentally friendly packaging option.

“In 2020, Lassonde was the first company in Canada to manufacture and commercialize the 200ml bendable paper straw under the Kiju organic brand, as well as our water brands Simple Drop and Fruit Drop,” said Bara. “We are pleased to provide our customers with this environmentally responsible paper straw on all 200ml beverage containers of our iconic brand, SunRype.  

The launch of the paper straw follows Lassonde’s recent launch of new bottles containing 25 per cent post-consumer recycled plastic (rPET) for all its juice brands available in 300ml portion-size packages in Canada.

By 2023, SunRype is aiming for a 25 per cent post-consumer recycled content in its PET bottles; using 100 per cent recyclable packaging for all its products; and working with governments, industry and associations to promote the collection of recyclable materials.

About Sun-Rype

Sun-Rype Products is a Canadian fruit-based snack and beverage manufacturer that has been producing juices and fruit snacks in Kelowna, British Columbia, in the Okanagan Valley since 1946. It also operates two other facilities located in Selah and Wapato, Washington, United States. Sun-Rype manufactures and sells a variety of ready-to-drink fruit-based juices and drinks under the Sun-Rype brand and fruit-based snacks under the Sun-Rype, Fruit to Go, FruitSource and Good Bites brands. In 2020, Canadian company, Lassonde Industries Inc. acquired Sun-Rype Products Ltd. For more details about Sun-Rype’s products and its community engagement, visit www.sunrype.ca.

About Lassonde

Lassonde Industries Inc. is a North American leader in the development, manufacture and sale of ready-to-drink juices and drinks marketed under brands such as Apple & Eve, Everfresh, Fairlee, Fruité, Graves, Oasis, Old Orchard, Rougemont and Sun-Rype. Lassonde is the largest producer of fruit juices and drinks in Canada and one of the two largest producers of store brand shelf-stable fruit juices and drinks in the United States. It is also a major producer of cranberry sauces. The Company also produces fruit-based snacks in the form of bars and bites.

Lassonde also develops, manufactures and markets specialty food products under brands such as Antico and Canton. The Company also imports and markets selected wines from various countries and manufactures apple ciders and cider-based beverage

The Company produces superior quality products through the expertise of more than 2,700 people working in 17 plants across Canada and the United States. To learn more, visit www.lassonde.com.

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