After eleven years of education, training and sales service with a local jeweler, Michael Herr opened his first jewelry store in 1998.  As Herr settled in his location at Clarkson-Wilson Centre in Chesterfield, Mo., the neighborhood quickly took note of his arrival. He was immediately able to gain the trust and confidence of new and old customers with his knowledge and ability to put you at ease in making your purchase, be it large or small.  As the business began to grow, the need to expand became necessary. In 2004, the company relocated to the ever-expanding Chesterfield Valley, in the Chesterfield Commons Village, located at 17221 Chesterfield Airport Road at Boone’s Crossing and Interstate 64 (Highway 40).  The new location offers an affordable selection of quality diamonds including the Star 129 diamond, designer Platinum and gold jewelry, exquisite color gemstones and all Swiss made watches, always at great value to our customer.  Additionally, our experienced in-house repair service offers you the confidence that your jewelry never leaves our premises.  Herr brings nearly two decades of experience in the jewelry industry to his clientele, and he, along with his knowledgeable sales staff, will put you at ease when making your selection.