Carolina has been with ScrapMonster since its early days and has participated in project development, social media management, ecommerce management, and writes weekly on topics related to the recycling industry. As a creative mind, Carolina focuses on topics such as recycling tips, recycling behaviors, creativity within the recycling industry, and market trends. With a technical background, she has worked in digital projects for over 15 years. Her work can be seen on major news networks and on the ScrapMonster news sections. Carolina is also the co-founder of ScrapMonster Inc., which she founded in 2009 alongside Paul, and has since expanded the company to include sister sites in various industries including OilMonster.com, RecyclingMonster.com, CurrencyMonster.com, SteelPrices.com, amongst others.