Seventh Generation

Our Company

We Believe in a Seventh Generation.

For over thirty years, we’ve been on a mission to transform the world into a healthy, sustainable, and equitable place for the next seven generations—and beyond.

Seventh Generation is born with a promise: in our every deliberation, we must consider our impact on the next seven generations.

Alan Newman acquires a mail-order catalog business called Renew America and combines it with a progressive mail-order catalog business. Jeffrey Hollender partners with Newman to support the newly named Seventh Generation, which sells environmentally friendly products.