Mielle and TerraCycle Launch Free National Recycling Program for Textured Hair Care Packaging

TRENTON, N.J., July 23, 2025 – Mielle®, the textured haircare brand founded to serve and celebrate the beauty of Black women—and powered by science, nature, and purpose—is expanding its commitment to care: from roots to results, and now, to sustainability. In partnership with international recycling leader TerraCycle®, Mielle has launched the Mielle® Free Recycling Program, a nationwide initiative that gives consumers an easy, cost-free way to recycle their empty Mielle packaging. Because every good routine deserves a good aftercare plan—and that includes what happens after the last pump, scoop, or spritz.

“At Mielle, we’re committed to creating high-performing products with natural ingredients that deliver real results — while always leading with purpose,” said Monique Rodriguez, CEO and Founder of Mielle. “This program empowers our community to care for their hair and the planet simultaneously. It reflects our vision for a future where beauty, sustainability, and meaningful impact go hand in hand.”

Through the Mielle Free Recycling Program, consumers can send in empty Mielle packaging—including bottles, jars, pumps, tubes, and caps—for recycling through TerraCycle. Participation is simple: visit www.terracycle.com/mielle, sign up, and download a prepaid shipping label. Place the empty packaging in any box you have on hand, apply the label, and ship it to TerraCycle. The packaging is then recycled into plastic pellets that can be used to create new products such as outdoor furniture, storage bins, and playground surfaces.

“Progress happens when brands and communities come together to take action—and that’s exactly what the Mielle Free Recycling Program represents,” said Tom Szaky, Founder and CEO of TerraCycle. “By partnering with Mielle, we’re giving consumers a practical way to keep hard-to-recycle beauty packaging out of landfills and incinerators. It’s a powerful example of how companies can lead with purpose, engage their communities, and make sustainability part of everyday routines.”

The Mielle Free Recycling Program is open to any interested individual, salon, school, or community organization in the United States. For more information on TerraCycle’s recycling programs, visit www.terracycle.com. To learn more about Mielle’s purpose-driven mission, product collections, and community initiatives, visit www.mielleorganics.com.

About Mielle:

Founded in 2014 by CEO Monique Rodriguez, Mielle is a popular Black-founded, woman-led global beauty brand that is rooted in natural ingredients. With a heavy emphasis on incorporating healthier ingredients as its 'root to results approach' Mielle Organics' collection of beauty products is designed for Black women. Their products can be found in more than 100,000 stores across the U.S.

About TerraCycle

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. Across 21 countries, TerraCycle is on a mission to rethink waste and develop practical solutions for today’s complex waste challenges. The company engages an expansive multi-stakeholder community across a wide range of accessible programs, from Fortune 500 companies to schools and individuals. To learn more about TerraCycle and join them on their journey to move the world from a linear economy to a circular one, please visit www.terracycle.com.