Forest of Jewels

At Forest of Jewels, our commitment to service and our professional integrity guide our every decision and action. The result: an experience for our customers that goes above and beyond.  Our roots go back to 1977, when Fern Forest first opened Forest of Jewels in downtown Edmonton. After outgrowing its space, it expanded in 1979 and then in 1981 opened a second store in Heritage Mall. 1984 marked the downtown location’s move to larger premises, still on Jasper Avenue, where it operated until 1989. Lawrence Brendel purchased Forest of Jewels in 1991. In 2001, the business made another successful move to its current location in the Riverbend District of southwest Edmonton

While much has changed since Forest of Jewels first opened its doors in 1977, our commitment to providing the best for our customers has not. As a result, we have been fortunate enough to enjoy a loyal clientele. We don't just sell jewellery, however. Our on-site goldsmiths and gemologist are here to provide you with the highest quality of expertise, and our dedicated team of sales associates has acquired extensive experience and knowledge. We pay particular attention to manufacturing details, quality, and value — it's all about the finer points. We service and produce many of our jewellery pieces in-house, while also working with top manufacturers to utilize their specialties and technologies. Together, we work together to help you find the special piece that's right for you.  Want to learn more about what we can do for you, or just curious to find out what we have in stock? Give us a call at 780-438-3682, or stop by today. We look forward to seeing you

Forest of Jewels takes great pride in supplying high-quality jewellery and in providing the very best in customer service. The diamonds in our jewellery will meet or exceed clarity, colour, and cut standards set by the top diamond grading laboratories in the world. The precious metals used in the manufacturing of our jewellery comply with the Government of Canada's Precious Metals Marking Act