Hiccup Earth

From Kristina the Founder

The idea of Hiccup came to me after running the California International Marathon in December of 2019. I ran the marathon, flew home the next day, and had a 5-hour flight back to Florida.

While drinking coffee the next day, I realized I used 6 plastic cups for both coffee and water on the plane the day before. Then, I thought about my marathon and how many cups I had used during the 26.2 mile haul.

I did some quick math for both the marathon and plane ride cups and multiplied that by the number of other runners and passengers and realized there is a LOT of waste being generated in a short period of time.

Hence, my product! And my service. And my commitment to eliminating cup waste as much as we can.

On a mission to eliminate cup waste

Hiccup is a reusable cup service that has kept 1,002,500 cups and counting out of landfills and recycling plants since 2020