Coast To Coast Computer Products, Inc

In a nutshell, it’s our commitment to quality, unsurpassed personalized customer service, an amazing team, and second chances. But that gets ahead of the traditional “About Us” story, so let’s go back to our beginning in 1985.

Coast to Coast founder and current Board Chairman Rick Roussin began his career helping clients put ink on paper in the 1980s, selling printer ribbons for dot-matrix printers. He was a good producer for his company but regularly bumped heads with sales management. As Rick puts it, “I felt like if I am bringing in profit and the customers are happy, maybe you should not treat me like an hourly employee when I am commission only,” but management didn’t agree and insisted on compliance with the hours of salary type people. As a result, the sales manager fired him three times. Two of the times, he was hired back, and after the third time, he decided to start his own company.