New Innovative Campaigns Launched to Cut Plastic Pollution

The campaigns have ensured participation by over 500 public as well as private sector companies.

SEATTLE (Scrap Monster): Dubai has stepped up efforts to move towards a more sustainable future by boosting efforts to reduce or eliminate single-use plastics, which are being cited as the major cause for environmental pollution.

As part of its drive to eliminate plastic bottles, Dubai had recently launched ‘Dubai Can’- a campaign that encourages residents and tourists to use reusable water bottles and thereby reduce the city’s dependence on single-use plastic bottles. As many as 40 brand new water refill stations have been set up around the city. Yet another innovative initiative is the air to water technology- a latest technological advancement that converts humidity in the air by condensing it into drinking water.

The campaigns have ensured participation by over 500 public as well as private sector companies.

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A free app named RECAPP by Veolia focuses on recycling plastic PET bottles into fabric fibre, used to fill pillows. The reward system in the app encourages the community to recycle more PET bottles.

In addition, retail outlets across Dubai City will charge customers for single-use plastic bags effective July 1, 2022. The City aims to implement total ban on such bags over the next two years.

The government reiterated its commitment to collaborate with agencies to boost carbon efficiency of various activities taking place in Dubai.

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