WGC Underscores Strong Presence of Gold Across World Markets

Gold has played varied roles as an investment product among consumers.

SEATTLE (Scrap Monster): The World Gold Council (WGC) has unveiled the results of what is considered as the largest multi-country survey ever conducted on gold. The report emphasizes gold’s strong presence across global markets. Nearly 18,000 people were surveyed on their views on gold.

According to the report, 75% of investors in India trust gold more than currencies. This trust level stands at 69% in China and 60% in the U.S. Overall, 61% of global retail investors trust gold over currencies. Globally, consumers and retail investors are confident in gold. Nearly 48% of people who have bought gold in the past said that they would still consider gold purchases in future as well.

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Gold has played varied roles as an investment product among consumers. The survey revealed that 37% of investors selected gold, aiming to make good returns n the long-term. 18% invested with the aim of making short-term returns. Gold was chosen as the investment product by 30% as a means to protect their wealth.

Meantime, the report states that gold jewellery resonates less well with consumers belonging to younger generation, most notably to the age group of 18-22. Globally, only 26% of consumers in the above category bought gold jewellery in the last year. The emotional attachment to gold was weaker among this group, WGC report says.

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