NAPCOR Campaign Focuses on Huge Recycling Benefits of PET Bottles

The ‘Positively PET’ campaign not only highlights the benefits of PET, but also intends to promote its recyclability.

SEATTLE (Scrap Monster): The new campaign launched by Charlotte, North Carolina-based National Association for PET Container Resources (NAPCOR) aims to differentiate polyethylene terephthalate (PET) bottles from other plastic varieties. The ‘Positively PET’ campaign not only highlights the benefits of PET, but also intends to promote its recyclability.

According to NAPCOR, PET bottles and containers are safe, light weight, resealable and shatter-resistant. Moreover, they are fully recyclable. Incidentally, PET continues to be the world’s most widely recovered plastic. PET production and recycling creates approximately 265,000 jobs in North America alone. Also, U.S. end-markets consume nearly 1.574 billion pounds of recycled PET every year.

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The social media focus of the three-year campaign was recently launched in Charlotte and St. Paul, Minnesota, which will run through April 2020. Dallas and Nashville, Tennessee have been identified as the next targets of the campaign. As part of the campaign NAPCOR plans to release a video to educate consumers on how to effectively recycle their PET bottles without causing harm to environment.