D'Addario's Playback Program Recycles 2 Million Strings

Playback, D’Addario’s industry-wide string recycling program, is thrilled to announce their latest milestone of 2 million strings recycled.

For decades, D’Addario has been a pioneer in sustainability. Using 100% eco-friendly packaging and planting trees in family-owned forests are just a few ways they’ve made an impact on the planet. In 2016, they took this commitment to the next level with Playback, an industry-wide string-recycling program—powered by TerraCycle—that rewards players for recycling any brand of strings. This month, they’re celebrating 2 million strings recycled. And they’re just getting started.

This milestone comes just seven months after reaching their goal of 1 million strings recycled in 2017 when the Playback program doubled in size.

Playback is also part of D’Addario’s Players Circle loyalty program - once registered, members who recycle strings are rewarded with points which can be redeemed for new sets of strings, picks, gear and other accessories. The points can also be used to Play It Forward – members can donate their points to D’Addario’s non-profit organization, the D’Addario Foundation, to help fund music programs in underserved communities.

Join your fellow musicians and find out where you can recycle and restring here: www.ddar.io/playback

D'Addario & Company, Inc.

D’Addario is the world's largest manufacturer of musical instrument accessories marketed under several product brands: D’Addario Fretted, D’Addario Orchestral, D’Addario Woodwinds, Promark Drumsticks, Evans Drumheads, and Puresound Snarewires. A family-owned and operated business with roots dating back to the 17th century, D’Addario now has over 1,100 employees worldwide, and manufactures 95% of its products in the U.S. while utilizing Toyota's Lean manufacturing principles. D'Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of musicians worldwide including Kenny Aronoff, Chris Adler, Dennis Chambers, Glenn Kotche, Keith Carlock and more. Believing that music is part of a well-rounded education, the D’Addario Foundation has dedicated millions of dollars over the last 30 years to bridge the gap in our education system for countless children to have access to quality music education programs. D’Addario also continues to reinforce its role as a social and environmental leader in the music industry, with initiatives such as Playback (an extension of our Players Circle program) and PlayPlantPreserve.

About TerraCycle

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste®.   Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities, and facilities to recycle products and packages—from dirty diapers to cigarette butts—that would otherwise end up being landfilled or incinerated.   In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. TerraCycle has won over 200 awards for sustainability and has donated over $25 million to schools and charities since it’s founding 15 years ago. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.

Media Contact - D’Addario & Co, Inc.
Matt Budd (matt.budd@daddario.com)
www.daddario.com