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September 21, 2022

Rising recyclability demand pushes more Australian beverage makers to switch to rPET bottles, says GlobalData

As recycled polyethylene terephthalate (rPET) containers can drastically lower carbon emissions and help promote a circular economy, the consumer demand for recyclable packaging is on the rise, forcing more Australian beverage manufacturers to switch from PET to rPET bottles, says GlobalData, a leading data and analytics company.

Rising recyclability demand pushes more Australian beverage makers to switch to rPET bottles, says GlobalData

As recycled polyethylene terephthalate (rPET) containers can drastically lower carbon emissions and help promote a circular economy, the consumer demand for recyclable packaging is on the rise, forcing more Australian beverage manufacturers to switch from PET to rPET bottles, says GlobalData, a leading data and analytics company.

Suneera Joseph, Consumer Analyst at GlobalData, comments: “Australia has set ambitious targets to build a circular economy. The National Packaging Targets envisages 100% of packaging produced in Australia to be reusable, recyclable, or compostable by 2025. PET bottles are one of the major contributors to single-use plastic waste in Australia, as it accounted for 86.9% of rigid plastics unit volumes in 2021*.”

To meet the packaging targets, beverage producers are in a race to adopt rPET bottles and make their packaging portfolio more eco-friendly. Major soft drinks producers such as Coca-Cola, Pepsi, and Asahi have already adopted 100% rPET bottles for their popular brands.

Packaging manufacturers are also developing new bottle designs to support the transition to rPET. For instance, the KHS Group launched Loop LITE, a fully recyclable, lightweight, 100% rPET bottle with an inner glass lining and a tethered cap.

Joseph adds: “Beverage makers are incentivized by the growing consumer interest in sustainable packaging. Recyclability has become a key factor that Australians are actively looking for when making product purchases.”

In GlobalData’s Q3 2022 survey**, 74% of Australian respondents said that recyclable packaging claims were a nice-to-have factor or essential/key driver of their product purchases, compared to 68% in Q2 2022***.

Joseph concludes: “This indicates opportunities for beverage brands to build consumer loyalty through eco-friendly product packaging.”

*GlobalData Packaging Intelligence Center—Market Analyzers, accessed in September 2022

**GlobalData Q3 2022 Consumer Survey—Australia, with 567 respondents, published in September 2022

***GlobalData Q2 2022 Consumer Survey—Australia, with 503 respondents, published in June 2022

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